UK surfboard startup had no name and no vision. The brief was to create a brand that represents the performance surfboards they manufacture. Fitzroy produce high performance surfboards at an affordable price, along with custom boards and clothing line.
Naming The Brand
Beatnik created the brand Fitzroy Surfboards. Fitzroy (the name) is taken from a nautical district located just of Bay of Biscay, France. We feel it represents the business internationally and historically while also remaining completely original in the extremely competitive surfing industry.
Designing The Brand
The logo needed multiple forms. Fitzroy needed a recognisable icon and logotype that combine well to form the primary logo. The Icon would be seen from far away, on a surfer's board, a motif on a shirt and a sticker for vehicles and accessories.
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