GymPlan by Fit Gurus
Fit Gurus is a gym and body weight training app used by over 120k people lifting weights across the world. GymPlan is their new app which is due to be released later this year.
They sell long, challenging workouts for people who love to train and work to long-term goals as well as simply to fulfil their passion for training in their lifestyle.
The brief was to create a slick and professional logo mark that could also be used as an app icon. It was important that the design avoided stereotypical flexing biceps, dumbbells, kettlebells etc.