A strong brand isn’t just distinctive. It has to be legible, accessible, and consistent everywhere it shows up: on a website, a wayfinding sign, a gallery wall, a funding report. I build visual identity systems that hold together under real-world use, for founders, councils, trusts, and everyone in between.
Start a project
Crusoe's Streetfood
360 Group
Gear Guardians
Paytron
Inkcap Journal
Gateshead Railway Quarter
Summerfield & Scott
Pilgrim
A brand only works if it's built on evidence, not opinion (mine or yours). Before I design anything, I get specific about your audiences, your context, and where the identity actually needs to perform: on a website, a shopfront, a funding report, a conference stand. That's the same process whether I'm building for a startup, a retailer, or a heritage trust, and it's why one of my own products, Pilgrim, is a location-based platform for the visitor economy, backed by Creative UK and the North East Combined Authority. If I hold my own thinking to that standard, I'll hold yours to it too.
Brand 101
A great brand is consistent, purposeful and rooted in evidence, not guesswork. It shapes how people see you before you've said a word.
I start at the bottom and work up: understand the audience, define the strategy, then build an identity around what the brand actually needs to do.
Start at the bottom and work up.
Get In Touch →Stakeholder interviews, audience research, and a review of what's already out there, so the brief is built on evidence, not assumption.
I turn that insight into a shared brief: your audiences, your constraints, and how your wider project team fits together.
I develop visual identity concepts and test how they hold up across real touchpoints before committing to a direction.
Once a direction is agreed, I build it out fully: logo and symbol, colour palette, typography, and the graphic system that ties everything together.
Preparing final assets and guidelines, plus offering ongoing support to seamlessly integrate the design into your brand ecosystem.
Let’s build your brand
Tell me about your business and what you’re looking to achieve. I can help you work out where to start.
Trusted by startups, councils and cultural organisations
