Deep Dive into Wellness Trends and User Needs
Background
Beatnik Studio embarked on thorough research, identifying key user needs and industry trends to inform the comprehensive redesign of the OptiMe app and brand identity.
Branding
Elevating Brand Identity for Modern Wellness
A fresh, vibrant brand identity was developed, symbolizing wellness and modernity, through a new logo, colour palette, and visual elements designed to connect with the audience.
UI/UX
The redesign focused on creating an intuitive and engaging user interface for OptiMe, emphasizing ease of navigation and streamlined user interaction.
WordPress
The OptiMe WordPress site was overhauled to align with the new branding, improving user experience and ensuring a cohesive digital presence.
Outcome
Post-launch, OptiMe saw increased engagement and positive feedback on its usability and the website’s functionality, marking the project’s success in redefining OptiMe’s digital footprint.
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